First Point Creative

THE LARGEST TURNOUT FOR ANY “JEOPARDY!” SWEEPSTAKES

fpc — Mon, 15 Jun 2009 19:11:18 +0000

WHAT IS: 2.1 MILLION? “JEOPARDY!” CONTEST ENTRIES?

Response to the campaign First Point designed and developed is unprecedented for America’s most successful quiz show. Viewers took notice and the appeal of the campaign created a frenzy. The elements from the print campaign carried over to the web and on-air sweepstakes marketing.

TV Weeks’ Andrew Krukowski reports -

Harry Friedman, executive producer of “Jeopardy!” and “Wheel of Fortune,” said he was surprised by the big response to the contest—in which the show is partnered with National Geographic and Lindblad Expeditions—saying it’s the largest turnout for any “Jeopardy!” sweepstakes yet. “Were we hoping for it? Yes,” he said. “Were we expecting it? No.”

First Point also art directed the photo shoot to get the “Safari” Alex Trebek shot used in this ad.

THE POWER OF VARIABLE DATA FOR OUTDOOR ADVERTISING

fpc — Mon, 01 Jun 2009 01:10:05 +0000

This campaign was so successful. Each day a new LED BOARD puzzle coincides with that evenings show making this campaign completely interactive. Tune in to solve the puzzle or confirm your assumption each night. We delivered enough boards to span 5 WEEKS! Reports from vendors confirmed that commuters looked forward to seeing these boards and were even upset if they missed one. Now that’s what I call a highly effective campaign for two of television’s most successful game shows.

LARRY BIRKENSTOCK ON BEHALF OF FIRST POINT CREATIVE

fpc — Fri, 08 May 2009 01:23:46 +0000

With great hopes and no budget, First Point Creative hires a world famous spokesman-for-hire off of craigslist for a late night FPC Infomercial. He called himself Glenn on Craigslist but insisted we call him Larry the day of the shoot so we’ll continue to call him Larry. Odd bird for sure.

Watch the catastrophe unfold…

more about “Glenn Birkenstock from bfinger“, posted with vodpod

JEOPARDY! GITFT CARD TO CELEBRATE 25 YEARS

fpc — Fri, 08 May 2009 01:14:01 +0000

Recently Jeopardy! turned 25 years old and to show their appreciation to all their affiliates they gifted a premium bottle of champagne and an exquisite champagne bucket. The show’s producer needed a truly special gift card to accompany this wonderful gift, thus they cam to us.

STRONG COPY AND A SMOLDERING VISUAL, THIS CAMPAIGN KILLED

fpc — Fri, 13 Mar 2009 00:46:14 +0000

Consumer Ad in 6 national publications

Attention grabbing billboard in major cities.

Truth in Advertising

fpc — Thu, 12 Mar 2009 23:31:11 +0000

Advertising is a laughing matter #2 – WARNING: CRUDE LANGUAGE

This one’s an oldie but a goodie. Definitely a classic and a must watch!

FIRST POINT’S TOUGH ENOUGH TO TACKLE THE JACKASS MOVIES

fpc — Tue, 03 Mar 2009 00:25:03 +0000

Paramount and MTV called on First Point to design a DVD slipcase for a special Movie Collection 2-Pack with great impact.

100′S OF PROUD NERDS, DORKS AND DWEEBS took their picture with our banner at “Comic-Con” – the world’s biggest comic book convention

fpc — Mon, 23 Feb 2009 04:51:33 +0000

This banner we did for Paramount & MTV is one of our favorites. 10′ x 20′ it was front and center over the entrance of the convention. A hit and major photo opp for all the attendees. Thank you Michelle Willey of Paramount Home Ent. for pushing it through. You’re the best!

“A Beavis and Butt-head banner was hanging at Comic-Con in San Diego, and in perfect B&B fashion, it mocked show attendees.” - tvshowsondvd.com

FIRST POINT WATERING HOLE BURNS

fpc — Thu, 19 Feb 2009 22:29:05 +0000

A little sleepy today. Last night I woke to the sounds of frantic shouting and chainsaws. Initially I thought something totally awesome was happening in the alley behind my house but unfortunately it turned out the Santa Monica, CA. Bar/Restaurant on Lincoln Blvd. Santino’s burned down in a non-injury fire.

before

after

during

By morning they had the fire out and the firemen decided to cool off a bit.

Sleepy Grossrider

FIRST POINT KILLS AGAIN – Hundreds die in the streets of NYC

fpc — Thu, 05 Feb 2009 05:44:02 +0000

CSI:NY Mobile Crime Lab – Truck Wrap for CBS television.

This was a great promo! Props to Heidi Morton and the marketing team at CBS for making it happen. Pedestrians could be the dead person at a CSI:NY crime scene and take a photo with a real life Gary Sinese cut out.

Once given a retrieval card you could check out your dead body online and send it to friends and family or anyone who wished you were dead.

We created a “Mobile Crime Lab” truck wrap to drive around the mock scene and drive up interest.

We composited the entire lab cause we’re way techy like that.

Massive retouching and color corrections. The image above is not the absolute final delivered art, can you spot the flaw? Make a comment on this post and if you get it right you just might win a prize.

The real truck with fake crew. Being the mock camera man is no doubt the worst.

Murderers are never around when you need them…

People were loving it. Many were taking their own crime scene images. Others just seemed freaked. Checking the pulse was a convincing move Mr. Fake Cop. Well played.