WHAT IS: 2.1 MILLION? “JEOPARDY!” CONTEST ENTRIES?
Response to the campaign First Point designed and developed is unprecedented for America’s most successful quiz show. Viewers took notice and the appeal of the campaign created a frenzy. The elements from the print campaign carried over to the web and on-air sweepstakes marketing.
TV Weeks’ Andrew Krukowski reports -
Harry Friedman, executive producer of “Jeopardy!” and “Wheel of Fortune,” said he was surprised by the big response to the contest—in which the show is partnered with National Geographic and Lindblad Expeditions—saying it’s the largest turnout for any “Jeopardy!” sweepstakes yet. “Were we hoping for it? Yes,” he said. “Were we expecting it? No.”
First Point also art directed the photo shoot to get the “Safari” Alex Trebek shot used in this ad.
