CSI:NY Mobile Crime Lab – Truck Wrap for CBS television.
This was a great promo! Props to Heidi Morton and the marketing team at CBS for making it happen. Pedestrians could be the dead person at a CSI:NY crime scene and take a photo with a real life Gary Sinese cut out.
Once given a retrieval card you could check out your dead body online and send it to friends and family or anyone who wished you were dead.
We created a “Mobile Crime Lab” truck wrap to drive around the mock scene and drive up interest.
We composited the entire lab cause we’re way techy like that.
Massive retouching and color corrections. The image above is not the absolute final delivered art, can you spot the flaw? Make a comment on this post and if you get it right you just might win a prize.
The real truck with fake crew. Being the mock camera man is no doubt the worst.
Murderers are never around when you need them…
People were loving it. Many were taking their own crime scene images. Others just seemed freaked. Checking the pulse was a convincing move Mr. Fake Cop. Well played.
